Honda E‘s first sight exemplified a revolution in the EV industry that we would have loved to experience. The love emoticons bracing the car showcased a pure sense of creativity. This product should have rocked the automotive industry because of its spectacular artistry.
It was evident that this car would be the face of electric vehicles after pacing up with the new trendy design. There was hope that this vehicle would inspire the uptake of electric vehicles by the general public globally. This car is the only model that displays a unique design that surpasses the copy-and-paste models in the current diverse EV market.
Nevertheless, the Honda E launch plummeted the anticipated anxiety that this product would perform spectacularly on the market. The campaign team for this electric car model did a disservice to the brand. When they should be enthusiastic about the brand, they faintly advertised and marketed the car, lowering consumers’ desire to purchase the vehicle. Additionally, this model’s advertisements are insensitive to the car’s animated features, maybe for fear of competition.
To other matters, The EV uptake is growing sluggishly in some countries, while in others, it is accelerating at the highest speed. Charging stations and their technology are under development with countries like the UK projecting charge points in sidewalks where most citizens love parking their cars.
The increased tax incentives and environmental regulations are also catalyzing the speedy uptake of electric vehicles globally. It is no longer an issue of discussion as it was in the past. Governments are placing grace periods on the ICE cars to ensure that they buy Evs instead of these pollutive cars.
Not long ago, electric vehicles were future projects. But it appears that we are in that future with many automakers and gas suppliers implementing strategies that will ensure they remain relevant in the future transportation industry integrated with electric vehicles.
Gas companies like BP and Shell are strategically buying into renewables to meet their profit levels and remain in business. Otherwise, they face the danger of being shut down indefinitely because of their pollutive products.
Tesla remains the leading manufacturer and car seller because they have invested in futuristic technology. Tesla is bold enough to replace its ICE cars with their subsequent EV models to attract the future market.
In conclusion, Honda must make a bold decision to transition into the EV market and advertise its Honda E model violently to revitalize the initial desire that consumers had for this car. The fear of competition will only result in the product erasure while they have not explored its full potential. Making the right decision will help the firm focus its undivided attention on technology and product variation to attract the consumer market.